OGX, initially named Organix, is a cosmetic brand that is primarily a haircare brand but also provides both body and hair care that are good in quality within an affordable price range. The brand’s hair care products were favoured by many as it provides good care to even curly and wavy hair. This is what the brand says about itself:
“We’re beautiful, pure and simple. So unattainable looks don’t inspire us, but originality does. That’s why we love being different; from our exotic ingredients, to the shape of our bottles, to our quest for sustainability —we approach beauty in our own way.
Our ads aren’t filled with celebrity spokesmodels, and we don’t try to make hair look “perfect” because we’d rather make hair look fuller, smoother, straighter, curlier, or bouncier and smell irresistible while we’re at it.
That means we’ll never ask what you want to “fix” about your hair because that’s something you should never even think about. We just want to know what you love about it, so we can make you love it even more.”
You would expect a brand with an ideology of providing the “best of best”(though many consider the brand’s advertising to be extremely misleading) to its customer will be cruelty-free.
But no, Ogx is not cruelty-free. To be more precise the company lost its cruelty-free status from PETA in the year 2015. The reason why they were removed from the list was that they started selling their products in mainland China( which is mentioned in their commitment to safety. Moreover, the brand was at first under the ownership of Vogue international but in 2018 the brand was acquired by Johnson & Johnson. Both of these are not cruelty-free companies because they accept that they do tests on animals when required by law and hence the company that is under them cannot be cruelty-free.
In short, because the company test its finished products on animals when required by law themselves or using a third party and they sell the product in countries where animal testing is required by law, the company cannot be considered cruelty-free.
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Is OGX Vegan?
Though the company is not 100% vegan they do have vegan but most websites indulged in supporting cruelty-free products don’t recommend using even vegan products from non-cruelty free brands.
Cruelty-free alternatives
1. Giovanni
This No.1 hair care line in the United States was the world’s first full range, salon-inspired hair care brand natural product stores. The brand was founded by Arthur Guidotti.
“Giovanni is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful, eco-friendly packaging and marketed with extraordinary visuals and graphics.”
The brand is cruelty-free and has a leaping bunny certification. The majority of the brand’s products are vegan except with a few exceptions.
a. 2chic® CLARIFYING & CALMING SHAMPOO
- this shampoo is suitable for all hair types
- This clarifying hair shampoo helps in deeply cleansing your hair while moisturising and restoring its beautiful shine which it lost over time.
- The product is Lauryl-Laureth free, sulfate-free, paraben-free and is also colour-safe.
- To shop or view click here
b. SMOOTH AS SILK™ DEEP MOISTURE SHAMPOO
- This shampoo is a product launched under their eco-chic range of products that are made of ‘high-quality formulas that are inspired by nature and don’t sacrifice total performance.’
- Specially formulated for damaged hair
- The product provides a gentle cleanse that gives your hair smoothness.
- The lather helps soothe the dry and chemically damaged hair.
- To shop or view click here
c. 2chic® D: TOX EXFOLIATING SCALP SCRUB
- Launched as a part of their D: TOX haircare range, according to the brand the products are launched to help detoxify your scalps like how you detoxify skin.
“Like your skin, the pores of your scalp and hair absorb and hold a large amount of styling products, toxins, and sebum. To help you shed the layers of old products and enjoy a new level of invigoration, our 2chic® D: TOX Hair Care line offers a hair HABIT® for everyday cleansing.”
- Made for all hair types
- Contains activated charcoal and powerful volcanic ash that helps in gently extracting the impurities and product build-up from your hair.
- gentle exfoliation helps unclog and cleanse your scalp.
- Prevents dryness of scalps by hydrating them.
- To shop or view click here
2. The Body Shop
a. Ginger Scalp Care Conditioner
- Scalp care conditioner made with 97% ingredients of natural origin like ginger essential oil, birch bark and white willow bark extracts and organic aloe vera.
- Soothes dry scalp, makes your hair feel stronger, healthier and smoother.
- The bottle is made up of recycled plastic.
- Shop here
b. Banana Truly Nourishing Hair Mask
- Formulated for normal to dry hair this hair mask by the body shop helps reduce frizziness and gives a new shine to your hair.
- They are primarily made of banana, the storehouse of potassium, vitamins and other natural ingredients that will help your hair be healthy and nourished from root till the end.
- To shop click here.
c. Coconut Oil Brilliantly Nourishing Pre-Shampoo Hair Oil
- This bottle is a blend of all the good stuff like Samoa’s virgin coconut oil and Brazil’s soy oil, Brazilian pracaxi oil etc.
- It can be used before (at least five minutes )your routine hair care or you can leave it on overnight or be massaged into your head or can be applied to clean hair, the choice is yours.
- To shop click here
d. Clementine & Starfruit Hair & Body Mist
- The mist can be used on both body and hair as the name suggests.
- It has a subtle fruity and tangy smell, but enough to give an uplifting fragrance.
- To shop click here
3. Sukin
a. HYDRATING REPLENISHING MASK TREATMENT
- helps condition and balance frizzy and dry hair.
- Consist of shea butter, cocoa butter, coconut oil and Vitamin E.
- One can use it as a hair mask or leave-in.
- To shop click here
b. NATURAL BALANCE SHAMPOO
- A combination of Burdock, Nettle and Horsetail Extracts that help cleanses and energize the scalp without any harsh chemicals.
- The presence of Baobab Oil helps ‘moisturize and protect, while adding luster to hair.’
To shop click here
