Is aveeno products cruelty free?

“Better ingredients. Better skincare: Aveeno” is the brand slogan of Aveeno, they have quality products at affordable prices which is one of the reasons for their popularity. The brand’s main ingredient in most of its products is oats, which is why the brand name is ‘Aveeno’, derived from the scientific name of common oats Avena sativa.


They make sure that their consumers get their best products but are they cruelty-free? 


Is Aveeno cruelty free?

Aveeno is not cruelty-free at all. It is kind of obvious because it is owned by Johnson and Johnson, a company that is exclusively not cruelty-free.


This is what is mentioned on their website regarding animal testing:


“The fact is, AVEENO® doesn’t conduct animal testing of our cosmetic products anywhere in the world, except in the rare situation where governments or laws require it. At AVEENO®, we won’t ever compromise on the quality or safety of our products or stop seeking alternatives to animal testing.”


Aveeno pays and allows their products and ingredients to be animal tested when required by law, a lot of companies do use this law as an excuse to get away with it but there are many companies out there that opt not to sell their products in countries where animal testing is required by law.


Are Aveeno’s products vegan?


 The answer many cruelty-free websites have given is that they don’t care because the company is not cruelty free so there is no use in trying to find out whether the products they sell are vegan or not. I mean people who want vegan products most definitely won’t use the product of a company that tests on animals. 


But if anybody is that curious to know whether the brand is not vegan or not, then here you go, no they are not vegan because most of their product contains beeswax and lanolin.


Some cruelty-free brands out there


1. Acure

        100% VEGAN. 0% PRETENTIOUS.

“The perfect combination of super nutrients for powerful products that take skin & hair from blah to brilliant. Paraben-free, Sulfate-free, Mineral Oil-free, Formaldehyde free, Cruelty-free.”


Some of their products are:



  • A lightweight moisturizer that can do everything
  • It is easily absorbed and light allowing you to layer and use it as daytime wear.
  • Apply a small amount to your face and neck for lightweight, glowing moisture and balance.
  • Suitable for all skin types.
  • to shop click here



  • This shampoo is formulated for people who have to wash their hair daily due to harsh environmental conditions, heavy sweat, or just plain oily locks.
  • It is gentle on your hair.
  • Everyday formula with watermelon seed extract and blood orange.
  • Apply the shampoo to wet hair. Massage into the scalp and hair, working through the ends. Rinse thoroughly with water.
  • Made for Oily, environmental stress, workout heavy hair
  • to shop click here



  • The brightening mixture of clay, sea salt and niacinamide will give you a good exfoliating experience and help you feel soft and refreshed.
  • Apply to a wet body and scrub gently with your fingertips. Rinse thoroughly. The brand recommends using it 3 times a week for glowing results.
  • Suitable for all skin types
  • To shop click here



  •  Dual-Phase/layered Ampoule with soothing and rejuvenating eggplant, turmeric, holy basil and bakuchiol—a plant-based retinol alternative.
  • The top layer consists of an antioxidant-rich essence while the bottom is a moisturizing serum blend.
  • Shake them together to get a radically rejuvenating serum.
  • To shop click here


2. DermaE

       “Each of our eco-ethical products is rooted in our belief that skin health can be visibly improved through the right combination of potent vitamins, wholesome nutrients and nature’s most effective ingredients. Our 100% vegan, cruelty-free formulas do not contain parabens, sodium lauryl sulfates, petroleum, mineral oil, artificial colors, gluten, soy or GMOs.


Microdermabrasion Scrub:

  • Microdermabrasion is a luxurious skincare treatment that was once limited to spas and dermatologists’ offices. DERMA.E brings this to homes in the form of a scrub.
  • This exfoliating scrub combines Dead Sea Salt and a fine-textured crystal blend that helps reduce dullness and smooths the fine lines, wrinkles, roughness and acne scars.
  • To shop click here


Acne Facial Cleanser

  • A daily cleanser that removes built-up oil, bacteria and debris
  • It helps unclog pores, promote clear skin and prevent breakouts.
  • It helps clear the skin of the impurities while nourishing the complexion without losing the natural oils that help give a radiant appearance.
  • To shop click here


Hydrating Night Cream

  • For soft glowing skin, a night cream is a must-have.
  • A night cream balances and hydrates your complexion while you are sleeping.
  • It reduces the appearance of lines and wrinkles and minimizes dry patches.
  • The key ingredient here is Hyaluronic Acid, which is intensely moisturizing.
  • To shop click here


3. Lush

 Lush is a British cosmetics retailer, founded by trichologist Mark Constantine and his wife Mo Constantine. Though all the products by Lush are 100% vegetarian they also provide vegan ones.


   “At Lush, we define cruelty-free as only using vegetarian ingredients and adhering to a strict anti-animal testing policy. We never test our finished products on animals and won’t buy ingredients from suppliers who conduct or commission animal tests either. In this way, we’re using our buying power to support like-minded suppliers which results in fabulous cruelty-free cosmetics. Anything you buy from Lush is 100 percent vegetarian and never tested on animals.”


Rose Jam

  • This is a lemon-rose shower gel made with vanilla pod infusion, goji berry juice and nourishing argan.
  • It leaves your skin soft, hydrated and sweetly scented.
  • Rose oil calms, Sicilian lemon oil cleanses and Vanilla soothes.
  • To purchase this product click here


Body Butter Buffy

  • Lush’s scrubby, moisturizing body butter help reduce roughness and dryness from the skin.
  • It is made up of exfoliating ground rice, ground almonds and ground aduki beans along with or covered in creamy cocoa and shea butter base.
  • This also helps moisturize your skin.
  • This product was made to melt on contact with skin which means it also melts easily in warmer weather. So it is recommended that you buy this from a store rather than using delivery service.
  • Ground almonds gently exfoliate, cocoa butter moisturizes and shea butter gets easily absorbed.

To purchase this product click here

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