Is Morphe cruelty free?

Morphe, founded in Los Angeles in the year 2008, is one of the biggest makeup brands in the world. The brand has been endorsed by famous makeup artists like Jacyln Hill, Jeffrey Star etc. The brand entered into a new partnership with General Atlantic in the year 2019, wherein General Atlantic acquired a majority stake.

The brand’s animal testing policy is not exclusive and whether they test on animals either by themselves or by a third party is not confirmed by the brand or any organizations. 


Is Morphe cruelty free?


According to cruelty-free Kitty, Morphe is in a grey area because the brand cannot be considered to be cruelty-free or not cruelty-free without any clear proof to prove either. But the brand claims that their products are cruelty-free, but their words cannot be trusted after the 2017 vegan product issue.  


 This is the cruelty-free statement given by morphe on their website.


“100% vegan*. Morphe is cruelty-free. We do not test our products or any of our ingredients on animals. Plus, all of the following products are completely vegan.” 


Despite the ambiguous status of the brand regarding its animal testing policy, it recently faced boycotting from its customers because of its involvement with James Charles who admitted to texting two sixteen-year-olds inappropriately, which lead the brand to cut ties with Charles. In 2020 the brand had to cut ties with both Shane Dawson and Jeffrey Star after the two became entangled in controversies of their own.


Are Morphe’s products Vegan?


The brand does offer vegan products but their labelling cannot be trusted because, in 2017, the brand was involved in a controversy because they labelled a non-vegan product as vegan. The customers who purchased the product revealed the information, this incident led the brand to face backlash.


Because we don’t know about the brand’s animal testing policy and since it doesn’t have PETA certification, we will not be introducing you to its products. 


Some cruelty-free alternatives


1. Annabelle 

The brand though cruelty-free is not 100% vegan even though it does offer some vegan products.

Some of their products – 


  • Vegan formula
  • Comfortable with a hydrating matte finish giving a natural coverage.
  • Water-proof and sweat-resistant thus will stay on for a long time.
  • Light and hydrating.
  • A lightweight tube allows you to carry it anywhere
  • You can apply the product to your face using your hands, sponge or brush.



  • The mascara helps in lengthening, extending and separating your lashes.
  • Enriched with carnauba extract that softens lashes and prevents flaking.
  • Suitable for people with sensitive eyes as well as contact lens wearers.



  • Easy for beginners to use.
  • Glides smoothly
  • No budging and it’s dry enough to give precise control.
  • Lasting Pigments
  • Hypoallergenic.
  • Available in three different finishes: matte, metallic and chrome.


2. Burt’s Bees

Some of their products –

a. Dragon Fruit Lemon Lip Balm

  • Moisturizing balm with the sweetness of dragonfruit and a dash of lemony tang.
  • Consist of antioxidant-rich fruit extracts and beeswax.
  • The product is not vegan.
  • Helps soften and nourish dry and chapped lips.
  • To shop click here

b. Color Nurture Cream Eye Shadow – Rose Cream

  • Contains nourishing ingredients.
  • The rose cream shade adds a pretty pink shimmery glow to your eyelid and can also act as a highlighter.
  • It can be applied easily with your fingertips
  • Delivers a multi-dimensional look.
  • To shop click here

c. Defining Retractable Eyeliner

  • Gel-like creamy feels allow it to glide easily on your eyes.
  • Formulated with Jojoba Oil, Shea Butter, natural resins and beeswax
  • Jojoba Oil, Shea Butter provide nourishment.
  •  Natural resins and beeswax provide a defined look and accentuate your eyes.
  • Tested by both Ophthalmologist and dermatologist
  • To shop click here

d. Goodness Glows Illuminating Face Primer


  • Lightweight and allows your skin to breathe.
  • Made of natural minerals and moisturizing Avocado Oil provides an illuminating finish while hydrating your face.
  • To shop click here

e. Nourishing Mascara

  •  Lengthens and defines your lashes.
  • Delicate in sensitive eye areas and is safe for use on sensitive eyes.
  • 100% natural formula
  •  Equipped with a convenient, easy-to-use applicator brush.
  • To shop click here


3. BH Cosmetics

Some of their products – 

a. Lost in Los Angeles (16 color shadow palette)

  • ‘pastel array of lustrous shimmers and silky smooth mattes’
  • It is a rich matte and shimmer finished.
  • It is buildable and easily blendable.
  • Long-lasting.
  • Shop here


b. Shade & Define(10 Color Contour Palette)

  • Five contours to get that snatched look and five highlighters to enhance your features.
  • Silky, blendable powder formula 
  • Buildable and extra long-lasting
  • Shop here  


c. Truffle Blush (4 color Blush Palette)

  • Soft complementary shades with the scent of assorted truffles.
  • Easily blendable and rich in pigments.
  • Help define your features & brighten your complexion
  • Provides even application
  • Mix and blend for subtle shading or a bold look
  • Shop here

d. Power Pencil: Waterproof Eyeliner


  • Varying in shades from nude beige to bright teal in matte and shimmer finishes
  • Creamy formula glides on easily.
  • Highly pigmented
  • Dermatologist tested
  • Shop here


4. Beauty bay 

Some of their products –


  • “For the first time ever, we have gone inside Disney’s classic film scenes, pulled out the colours, and transformed them into a makeup collection. Step into a world of colour and bring the nostalgia to life with the Disney Colour and BEAUTY BAY Collection.”
  • Travel friendly
  • Limited edition collectable,
  • The palette includes Baloo FUR – A blue/grey matte, Jungle TREE TRUNK – A purple/pink matte, Jungle SKY – A light violet matte, Jungle LEAVES – A moss green matte, Jungle TREES – A yellow-green matte, Bagheera FUR – A deep khaki matte.
  • Ultra-blendable, ultra-pigmented, and ultra-buildable pressed pigment formula.



  • Budge-proof, water-resistant.
  • Limited edition collectables
  • Provides super pigmented eye looks with a long-wearing and smudge-proof finish.
  • Includes Dumbo HAT – A light yellow matte, Jungle SKY – A lilac matte, Mad Hatter FACE – An orange shimmer.

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