Concealer by its name itself suggests, is a cosmetic product used to conceal or hide dark circles, acne marks, aging, and pigmentation on your skin. Concealer, a very crucial part of makeup, is similar to a foundation but thicker than it. It is generally applied after the foundation so that it doesn’t smudge and give … Read more
Do you enjoy swimming? Every now and again, most of us enjoy a leisurely swim in the pool. Summer days are difficult to beat without a refreshing swim. What if you have lash extensions on? One of our favourite things is eyelash extensions. They offer us the thick, luscious lashes of our fantasies while also … Read more
Mascara is used as a prime product in make-up procedures. It is used to make the eyelashes look thicker or thinner, longer, voluminous, or darker. This gives a protruding and beautiful look to the eyes. Mascara also enhances the natural shape of the eyes by altering the appearance of lower and upper eyelashes. The question … Read more
Urban Decay is an American cosmetic brand owned by L’Oréal.They have various products ranging from lip, eyes etc. to body care products. One of their most popular items was the naked eyeshadow palette. This is what urban decay’s Founder Wende Zomnir said about the product. “The NAKED Palette was created to supply women and … Read more
OGX, initially named Organix, is a cosmetic brand that is primarily a haircare brand but also provides both body and hair care that are good in quality within an affordable price range. The brand’s hair care products were favoured by many as it provides good care to even curly and wavy hair. This is what … Read more
Morphe, founded in Los Angeles in the year 2008, is one of the biggest makeup brands in the world. The brand has been endorsed by famous makeup artists like Jacyln Hill, Jeffrey Star etc. The brand entered into a new partnership with General Atlantic in the year 2019, wherein General Atlantic acquired a majority stake. … Read more
Neutrogena is an American company that markets skincare, hair care and cosmetics owned by parent company Johnson & Johnson. It began functioning as a small company named ‘Natone’ started by Emanuel Stolaroff in the year 1930. It was acquired by Johnson & Johnson in 1994. Today Neutrogena is one of the biggest skincare brands in … Read more
“Better ingredients. Better skincare: Aveeno” is the brand slogan of Aveeno, they have quality products at affordable prices which is one of the reasons for their popularity. The brand’s main ingredient in most of its products is oats, which is why the brand name is ‘Aveeno’, derived from the scientific name of common oats Avena … Read more
ELF is an American cosmetic brand based in Oakland California the ELF is an abbreviation for eye, lip and face. They market bath and skincare products, mineral-based makeup, professional tools, eyeliners, glosses etc. The company was founded in 2004 by Joseph Shamah and Scott Vincent Borba. So, is ELF cruelty-free? ELF products are not … Read more
Banana powder is a type of powder with a yellow hue to it. Ben Nye was the first to create a Banana powder. It is something that has become some sort of cult-classic revolutionary item in the makeup industry. This is what the brand describes their product as: “Banana Light Luxury Powder provides … Read more